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Major
Sponsor
Sponsors
Watch
"Kids Day" Preview Mon. May 7 5:30pm
on CHEX
***
See Sponsorship Opportunities for a list of all
our Sponsors of Services and Products for "Kids
Day" event.
Location
Proceeds
to
This
year we are asking Kids and Parents for the "Kids
Day" Event on Sat. May 12/07 to please donate
a Loonie or Twoonie. The more Loonies we collect,
the more Kids go to Summer/ Nature Camp at "Camp
Kawartha". Please watch for our donation boxes
at the day of the event.
Jiyu-Shin Karate School
showing their skills
Peterborough Centennial Museum
fossil digging
Photographer,
Robert Fisher, Multimediate
See "Kids
Day"
2007 Photos
Animalia,
Peter and
Jayne
holds Steve the Boaconstricter
from South America
Kidzfirst,
Cheri Verge and
Jayne- Hands-on making mixed
media masks
Camp
Kawartha, Jacob Rodenburg and
Jayne Rhyme
and clap along envisioning Summer
Camp Days.
Preview
Show for
"Kids Day"
Newswatch at 5:30 pm CHEX
TV with Jayne
Makinson
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Advertising
and Promotions for "Kids Day" 2007
Several
people have asked for a list to show all the advertising
and promotions that were done this year for "Kids
Day" 2007.
Check out all the Promotions
(click on links above) see The Peterborough
Examiner Columnns and Advertising in the Newpaper,
Flyer, see new 2007 Photos1 Multimediate,
listen to Live chat on the radio with The WOLF
and see special feature shows with Newswatch at
5:30pm and Newswatch at 6:00pm on CHEX TV
for "Kids Day"
"Kids
Day" 2007 2nd year annual event
was a great success once again. 3,000 kids and parents
took part on Sat. May 12th
at the Peterborough Sport and Wellness Centre.
The goal was providing children with
educational, interactive, fun workshops that raise
awareness about health, safety and the environment.
Multimediate
Media Sponsor- Services - Marketing /
Promotion / Development of Event/ Programs / Planning/Budget
/ Liason Contact all Sponsors / Fundraising / Coordinator
/ Advertising/Media Coordinator / Copywriting/ Press
Releases/ Design / Production / Photography / Print
Advertising / Signage Design / Website Design/ Production/maintained
/ Floor Plan/Set-up / Volunteer Coordinator / Karen
Fisher, Organizer & Promoter of "Kids Day",
plus hands- on day of the event with
scheduling, volunteer placement, prizes give aways,
and just making sure everything runs as planned.
Robert Fisher photographer
on the day of the event with some magical moments
to remember the"Kids Day" 2007. See Photo1-
Photo9
Karen
Fisher, Multimediate, Director/ Organizer and Promoter
of "Kids Day" says "
There was 3 times the amount
of Advertising and Promotions done compared to 2006.
It was great to see that we got twice
the amount of kids and parents coming out for "Kids
Day". It was wonderful to see participants
having a lot of fun and learning something new,
as they went through the different hands-on interactive
workshops such as creating your own mixed media
mask, learning about animals and reptiles in their
natural habitats, snakes, turtles, red fox or bears.
For the athletic kids we had dance with hip-hop,
Jiyu-shin karate and swimming. It was a day to remember
with a great variety of activities for both kids,
parents and all of us to enjoy".
Starting
in Jan. 2007 I created a new
logo design for "Kids Day" 2007.
The 2 hands idea worked well as I wanted to
show the hands-on interactive focus and kid-like
type with bright fun colours to catch the eye. This
logo was used on all advertising and promotions
for "Kids Day" event 2007."
This
year starting in Jan. 2007, Karen Fisher, Multimediate
contacted everyone by phone and email (instead of
mail the previous year) in regards to all "Kids
Day" packages. The information was
sent to all Exhibitors / Interactive Workshops,
New Workshops, Sponsors, Potential New Sponsors,
Media Sponsors, Product and Gift Certificate Sponsors.
This proved to be more effective, especially with
the addition of the new "Kids
Day" website.
The
"Kids Day"
website was new for 2007
with marketing/ design/
production by Multimediate. Karen was
marketing, copywriting, creative and designer of
the "Kids Day" website. She would
like to thank her husband and partner Robert Fisher/
Multimediate as the web master with technical expertise
and photography for the web site. It proved to be
an invaluable tool and promoted "Kids
Day" with
a bold fun design, visual imagery and information
that directed traffic.
The
"Kids Day" website
was launched on March 1st, 2007
and the month of March
had 7,987 hits.
April had
8,179 hits and
in the first 2 weeks of
May 3,200 hits. The statistics show that
the majority of people visited a variety of web
pages, especially What is Kids Day, interactive
workshops and the feature shows. Please Visit
Photos 1- Photos 9 to see the latest
new photos of "Kids Day" 2007 event,
Robert Fisher, Multimediate,
Photographer.
This
year had a jump start for
"Kids Day"
with TD Canada Trust at
"Skate with the Peterborough
Petes" Monday March 12th, 1:30pm-3:00pm
at The Peterborough Memorial Centre. This year at
the event, TD Canada Trust
sponsored and partnered with "Kids Day"
with proceeds to go to
"Camp Kawartha"
a non- profit organization dedicated
to outdoor adventure programs and camp life. The
goal is to send as many kids to Summer Camp as possible.
"Kids
Day" event
raised $2,717.00
through both a jump-start and donation boxes.
Special Thanks to TD Canada
Trust, Ivy McGregor, Branch Manager, at the Peterborough
Square, joining this year as a Major
Sponsor for "Kids Day" 2007 and
in the future.
Media
Sponsor Printing
by TF Graphics "Kids
Day" 3,000 Flyers.
Design / Production and distributed by Multimediate.
The Flyers were distributed throughout the City
of Peterborough, posted or dropped off from April
20 - April 24, 2007
Media
Sponsor for Signage Robinson's
Signs for "Kids Day" New
Design 4 Colour Signage, Outdoor, Indoor and Feature
Banner. Designed and distributed by Multimediate
throughout Peterborough in
major intersections on
Wed. April 25/ 07
Media
Sponsor Exclusive for all Radio Advertising
Spots for "Kids Day" with The
WOLF and KRUZ
"Kids
Day" radio spots started running
on Mon. April 30, 2007
- Sat. May 12/ 07
plus Live chat about
"Kids Day" and Thanking Sponsors
with Karen Fisher,
Director of "Kids Day"
on Friday May
11 at 4:30pm
on The WOLF.
Media
Sponsor Exclusive for all Newspaper
The Peterborough Examiner
Display
Advertising / 4
Colour Ad for "Kids Day"
The Peterborough Examiner
1st
Insertion - Fri. May 4/
07
2nd Insertion - Mon.
May 7/ 07
3rd Insertion - Wed.
May 9/ 07
4 Colour "Kids Day"
Ad - Design/ Production/ Multimediate
Promotion
Articles on "Kids Day" in the Examiner
in the following columns:
Press Releases from Karen
Fisher / Multimediate/ Promoter for "Kids Day"
Entertainment section with Werner
Bergen, on Wed. April 25, 2007
Communities section, Fundraiser Column with Kelly
McGillis on Fri. April 27/ 07
Life Section, Otonabee Ward column with Joanne
Culley on Wed. May 2/ 07
City Region section, with Galen
Eagle on Mon. May 14/ 07
Communities section, Fundraiser Column with
Kelly McGillis on Fri. May 25/ 07
Media
Sponsor for
all "Kids Day"
TV Broadcast with CHEX
TV
Mon.
May 7/ 07 Preview Show
for "Kids Day" on Newswatch
at 5:30 pm CHEX TV with
Jayne Makinson shot at the Peterborough
Sport and Wellness Centre, "Kids Day"
feature show for 13 minutes. Some of the hands-on
hi-lights of the show:
Animalia / Peter with
the huge.alligator snapping turtle while Jayne holds
Steve the Boaconstricter from South America, petting
the red tagu lizard from Brazil.
Kidzfirst / Cheri Verge
and Jayne putting the masks on and the hands on
interaction with Cheri and Jayne creating the mixed
media masks.
Camp Kawartha / Jacob Rodenburg
and Jayne walking like foxes, learning animal
behaviour, animal noises with whistles sounding
like a redtailed hawk, track makers, rhyme and clap
along envisioning summer camp days.
Sat.
May 12, 2007 shot "Kids Day" and aired
Mon. May 14/ 07 Newswatch at 6:00 pm CHEX TV at
the Peterborough Sport and Wellness Centre, "Kids
Day" feature show for 2 minutes as follows:
"Kids Day" airing on Monday May14th.
Hi-lights of the event day with shots of dancing,
karate, prizes given to the kids, interviews
of
Karen Fisher, Multimediate as
Event Organizer and Promoter
of "Kids Day" and
new Major Sponsor TD
Canada Trust, Ivy McGregor, Branch Manager, at Peterborough
Square joining "Kids Day"
2007.
I
look forward to your support at next year's event
for "Kids Day"
2008.
Sincerely
Yours,
Karen
Fisher
Karen
Fisher, Director of "Kids Day",
Organizer/ Promoter
Multimediate,
Tel. 705-743-3044 or email management@multimediate.com
See
New "Kids Day" for 2007 Photos" Photo1-
Photo9
      
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